GIM, the Group of Metallurgical Industries mandated the communications agency Archibald and Abraham as well as Digital Immersion to take you to the heart of the industry.

In collaboration with the training centers, we launched a campaign of 6 immersive 360 ° videos. The aim of this campaign is to offer young people looking for training, to live a visual and sound experience, closer to reality and to the industry.

This first series of videos, highlighting the long-term industrial and technical trades, was made possible thanks to the help of six companies:

• ARIANEGROUP (Les Mureaux, Yvelines),
• CRMA (Élancourt, Yvelines)
• ERPRO (Saint-Leu, Val d’Oise),
• FANUC (Lisses, Essonne),
• PSA GROUP (Hordain, Nord)
• SAFRAN Helicopters Engines (Bordes, Pyrénées-Atlantiques).

This campaign will also give rise, in the near future, to other videos and animations, always with the aim of making the new generations discover and raise awareness, to the professions that the Metallurgical Industries Group defends and promotes.

Discover our productions here.