Ducati

Race on a superbike

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Concept

Digital Immersion in partnership with HK Corp. (dir. Julien Widmer) creates a 360° video to watch in the Oculus Rift reality helmet. Enjoy a 360° subjective viewpoint as if you were right there! Our team has developed a 360° video player that can detect the viewer’s head movements, plunging into the heart of the action in a complete spherical video environment.

Action

Marlboro brings us a Ducati Experience in 360° with 3D sound. The brand lets you live the race experience in 360° total immersion using Oculus Rift. Directed by Julien Widmer with sound by Kouz Production. The video was shot over two nights in a 20,000m2 warehouse. 1,500 of track were built using 600 neon lights. Stunts were supervised by Gilles Conseil.

Broadcasting

The Experience can be watched on Youtube and via the Digital Immersion app.

Digital Immersion Ducati Video 360 Vr

Credit

Agency : Buzzman http://www.buzzman.eu

Directed by Julien Widmer http://julienwidmer.com

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