Remy Martin | Digital Immersion
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Remy Martin


Langue : English

reflexion :

Remy Martin, the legendary producer and maker of spirituous since 1948 was looking to create a unique experience for fine spirits connoisseur. Their goal was to target potential customers traveling in airports and shopping at duty free outlets.

360° video and Digital Immersion stood out as the obvious technological and human answer to fulfill this challenge

Action :

In order to make this exceptional experience come to life, we traveled to Cognac , the historical lands of Remy Martin in order to visit their factory.

We followed their cellar master, responsible for the blending. As the nose of Remy Martin, he walks us trough this exceptional place in which is made one of their most notorious product : The Louis XIII. Aerial shots reveal the large inner courtyard right before entering the caves where the drums are refined.

The film was produced by Coup Monté, Technical directing was operated by Digital Immersion

Diffusion :

In order to target travelers in airport, the film was showed off trough a Remy Martin corner in Duty Free shops, available in 4 different languages.

Postée le : 20170220

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