Audi | Digital Immersion
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Langue : English

reflexion :

Digital Immersion worked with the Lowe Strateus agency in order to make a true POV driving experience, the Audi Endurance.

On the web and mobile, go for a 360° immersion with LOWE’s Strateus and a series of three 360° videos in the new mobile AUDI Endurance experience !

Take the wheel in the middle of the race, and enjoy a 360° view just if you were there ! Out team developed a web and mobile app containing the 3 films to fully immerse you in the action trough the eyes of the driver.

From qualifications to the final round, passing by the test run of an Audi R8 V10 showing off it’s more than 550 horsepower, Audi wanted the users to be able to fully immerse themselves in the pilot’s seat.

360° video fully fulfill that promise and allows true appreciation of the different races.

Action :

The qualification round is taking place on the Paul Ricard track in the Var region. Aboard a Audi A3 quattro ranking 180 horsepower. Your goal is to go as fast as possible in order to win a spot to run the finals of the Audi Endurance Experience. The first run in the Audi R8 V10 also happens on the Paul Ricard track. With It’s 550 horsepower, experience extreme sensation at the wheel of a true racing car. The Super Final of the Audi Endurance Experience happens on ice, in Swedish Lapland. In France and in Lapland, the Digital Immersion team operated it’s vast skillset for Audi in order to propose a visual and audio immersive experience and truly bring the automobile racing conditions alive trough various cars and environments.

Diffusion :

The 3 videos are available on the platform and on iOS & Android

They were revealed respectively on the 29th of January, February 12th et 26th of 2015.


Postée le : 20170221

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