In order to promote Le TROT races and to raise awareness of this discipline, the choice of VR immersion is effective and very fun. The 360 video simulation is accessible to everyone at grand hall de l’Hippodrome.
Discover now the teaser.
Through a VR headset, the Oculus Rift, equipped with 4K technology projecting high-definition images, you will live the crazy race of a driver aboard a sulky drawn by a horse. An experience at 50 km/h as if you were there, an unforgettable race in which you will hold the reins and fly over the track.
For such technical requirements, we used several Gopro cameras equipped with gyro-stabilizers necessary for the comfort of the spectator, as well as a DJI Inspire drone. The challenge was to make this virtual reality experience in motion, to take the spectator on a sulky in the middle of the race and to create the best possible sensations. Le TROT trusted us and we took the challenge successfully.
Digital Immersion is at the forefront of innovation in virtual reality with constantly renewed equipment, recognized know-how and immediate adaptability. We offer our services to companies that want to innovate and immerse the audience in the brand’s world.
The Digital Immersion team is very proud to have participated and contributed to this success. For the record, this is a promotional film that invites the viewer to live a day on a dairy farm. This immersion filmed largely as a classic documentary incorporates 360 videos for a totally immersive experience.
“A l’heure du lait” was created for the CNIEL, National Interprofessional Center for the Dairy Economy, in order to promote the know-how of the professionals of the milk sector. By focusing on the authenticity of the agricultural world, we bet on the beauty of the setting, the proximity to cows and farmers, with an ambisonic sound closer to nature, and a GoPro Black edition for capturing.
Among the five films in 360, you attend the milking of cows, you find yourself in a meadow in the heart of the herd, and observe the life in a stable or in a nursery.
Aimed at the general public and professionals, the narrative remains simple and privileges the visual, the beauty of the landscapes, the poetry of this day suspended in time and offers a very immersive experience.
From the opening of the Site, the first images filmed with a drone speak for themselves. The sound atmosphere gently submerges us until we bring cows and breeders back to the land. The spectator is invited punctually to get informed and to live closer to the farm thanks to the immersive videos. The film in the desktop version and 360 videos is intended only for the Web and therefore does not require a VR headset.
With Rémi Grousset, project manager at Sweet Punk, we delivered this beautiful project in July 2017 and we are very happy with this success in festivals and competitions, the Awwwards, the CSS and the FWA are prestigious bodies which confirm the result of work and great collaboration.
The commitment at Digital Immersion is to bring 360 video, VR to a level of excellence in all these forms, the prices we receive in return are a guarantee of quality and confidence. We thank Sweet Punk for considering our services on this project.
This is the question that is systematically asked, to which we will try to answer.
Who is asking it? Advertising agencies or events, media groups, production companies, distribution companies, brands…
Which sectors are involved in the production of 360 ° video content?
The market is developing very strongly and all industries are concerned (Culture, Tourism, Training, Army, Health, Fashion, Luxury, Sport, Entertainment etc ..)!
Indeed, the advent of an innovative technology or media is a new lever to speak in a differentiating manner to our audience.
What are the trends of 360 ° video?
Between 2007 and 2015, there was no consumer, distribution or distribution ecosystem in place. 360° video was then a trend solution for creating branding / OPS via a website or a dedicated mobile application.
The only significant project developed during this period was a campaign for the new Renault Espace via the Marcel agency and the Sequencis production house, in 2011. 10 countries around the world, an immersive mobile application using the gyroscope to navigate 360 °. Result: 1 Golden Lion “Interface and Navigation”. Budget production of this ambitious operation where the 360 ° media brings a real added value in term of user experience: 500 K €
Between 2015 and 2016, the era of “branding”.
The first VR headsets, the first VR cameras and software, the first broadcast / distribution platforms (Oculus, Steam VR, Daydream …) and 360 ° web players are emerging. (Youtube, Facebook, Dailymotion VLC, Vimeo …)
Web and high-tech giants such as Samsung, Facebook, Google, Sony, Nokia, Intel, HTC, GoPro and others are positioning themselves, speaking out and investing heavily in this new medium.
Quick, fast, It is absolutely necessary to make 360 ° video or VR. We do not know what it is, what is it for, who it is for, how we use it but we will do it because everyone does it.
This is the pivot period for this media that will have to prove itself in this tough world of new media, often abused by actors thirsting for innovation.
Naturally, we find scenarios that are non-existent or unsuitable for 360 ° video, pixelated images, poorly stitched images, no image stabilization, a non-existent user experience and so on … but fortunately, also very scripted and adapted to 360 °, very qualitative, well-worked contents and user experiences completely adapted to the new media.
Make no mistake, only a few companies in France really know what it is to develop a high value-added project. They have been working on it for a long time and have been hard at work in terms of storytelling, technique and user experience.
Today, the market is no longer in the era of branding but that of the ROI. Actors are in search and need to be accompanied in understanding the ecosystem of the new media.
What are the good questions to ask when you want to make a 360 video?
> Does my subject lend itself to the codes of 360 ° video?
> Is my target sensitive to this new media / consumption mode?
> What will I tell and how?
> How will I optimize its distribution?
How to make my investment profitable?
Before knowing how much it costs, I will determine how I will use it:
> My website or mobile application
> My social networks
> My sales teams
> On my professional show
> At seminars / conventions …
How much it cost ?
Now that we have asked ourselves all the essential questions to prepare our project, we will talk about prices!
The first part of the answer is not going to help you much in determining a price but it’s like traditional video, it depends on the ambition of a project. We find all the stages of production of a 2D / flat video: Pre-production, production, post-production.
We will be able to find different configurations to make 360 ° video that can impact consistently on a budget.
> Flexible configurations with light teams or “Hollywood” configurations with professional cameras and rather heavy teams.
We can use traditional capture solutions to make a 360 ° video (control room, lights, cranes …), using a technique called Multipass. On the other hand, is all this to the benefit of a significant improvement of the quality or the user experience? Not really or not all the time because the most beautiful 360 ° videos have been made with GoPros!
Post-production is the main step that allows us to measure a production budget.
The biggest difference between a 2D production versus 360 ° production budget is in the stitching stage, the famous seams. Indeed, they can disfigure your star or favorite actor or cut a building with the perfect architecture.
In order to understand this part of the post-production, we will determine the number of shots we are going to have to stitch and thus measure the working time to be allocated to this operation.
Our 4 shots are :
> Fixed shot: little or no moving characters and movments between each camera.
> Still shot with movement: characters or objects move around the camera and cut the overlaping area.
> Motionless tracking: the camera is moving but the animation around is fairly fixed or limited.
> Animated tracking: the camera is moving and the animation around is dense.
Depending on each typology of shots, we can go from ½ day to a 4-day work to what we call a definitive Stitch. On this final shot delivered, we optimized the seams and the stabilization of the image, cleaned the elements of fixation or mount of the camera (drone, tripod, trolley etc …)
Then we have the step of digital treatments or animation options that can, as in the traditional video, enrich the experience but also impact the budget:
> 2D / 3D motion design
> Musical composition
> Voice over
> Spatialized sound
A basic principle in 360 video is to say that a 360° shot lasts about 15 seconds in a fairly dynamic video.
Now that you have in hand all the elements of understanding on the production of a 360 ° video project, here some budget items:
> 1 film of 1 to 2 minutes in 4 to 8 shots = between 10 and 100 K €
> 1 film of 2 to 5 minutes in 8 to 20 shots = between 25 and 150 K €
These envelopes will depend on the number of shooting days, teams/equipment, technical parameters and animation options.
With 350 million videos viewed this summer on all its verticals, the demotivateur group continues its development and confirms its status as a must in the French social landscape for 18/35-year-olds. The media intends to continue to address millennials differently by offering them qualitative and inspiring content.
Launched last January, Jetlag gives a new breath to the travel market and already counts 300 million views. Alongside Digital Immersion, Demotivateur will offer once a month 360° videos co-produced and published exclusively on the Jetlag Facebook page.
These videos will allow spectators to discover destinations in full immersion.
“Thanks to this partnership, we are enriching Jetlag’s program schedule by making very attractive discoveries of remote parts of the world or extraordinary travel experiences. The immersive side of the 360 ° video will allow our audience to literally teleport to a place “explain Ari Cohen and Michal Sikora, 2 of the 3 founders of demotivateur.
“Millenials have a very strong appetite for 360 ° content, which is a very viral format that makes it possible to live out extraordinary experiences. With our 10 years of experience in the production of 360 ° content, and our many references in the tourism sector, including ClubMed, we are delighted with this partnership. Jetlag has become in less than a year the new source of inspiration for social networks, our content will find their audience right away “continues Romaric Manovelli of Digital Immersion.
Samsung, in partnership with Cheil France and Digital Immersion, offer to attend concerts in a new way with 360 VR live video. The first artist in France who benefited from this operation is Beth Ditto during her concert on October 7 at the Bataclan, Paris.
“Beth Ditto was the first artist chosen because her only concert in Paris had been sold out for several months and her show is very impacting for a live broadcast in VR. This operation for Millennials is a continuation of the VR Live Pass that has allowed thousands of people to discover the potential of virtual reality and the first music festival in 360 ° video with the Main Square Festival 2016 and Eurockéennes ”
Pauline Dujardin, Head of Experiences at Cheil France
Thanks to the VR Live Pass, 100 people, fans of the artist and influencers, were invited to go to the “Dernier étage” in the 18th arrondissement of Paris, a place in which was reconstructed two sets, the Bataclan stage in which was the experience and a broadcast lounge for the 2D capture.
These 100 people had the opportunity to discover and test the new ecosystem of Samsung S8 and Note8 in an experiential area provided for this purpose. Equipped with Gear VR helmets, the guests were able to live the artist’s concert by switching areas: near the artist, on the stage, in the pit to offer an immersive experience to the viewer.
This device was a real technical challenge requiring 4K live streaming streams played through wifi in 100 Gear VR headsets simultaneously.
Many tests have been done in record time to achieve the synchronization between the capture of the concert with the VR system. In fact, it was first necessary to cable the control room to the scene at Bataclan so that the 3 cameras could send 3 streams via an optical fiber internet connection drawn on site, then install in the room of 18th arrondissement the network of wifi terminals on the 3 live broadcast areas to balance the network load.
The concert has been a success because the 100 phones have worked without incident and Samsung wants to establish a regular appointment with the Millennials by announcing the date of the next concert “Sold Out” in Live 360.
Discover our productions here.
OUR 360° VIDEOS ON MOBILE!
Digital Immersion is a video player that allows you to view 360 ° HD content with our spherical projection technology.
Use your touch screen or your mobile’s gyroscope to navigate the video.
You can also use a Head Mounted Display (HMD) device and enable split mode for an even more immersive experience!
– 360 ° interactivity with touch mode and gyroscope
– Controls: Play, Pause, Auto Centering, Seek
– Split mode compatible HMD
360 ° video playback is a task that requires a lot of power and the latest devices to work optimally.
The magnet of some hulls or flaps can disrupt the operation of the internal gyroscope, do not put this type of protection on your smartphone while using the app.
Discover our productions here.
GIM, the Group of Metallurgical Industries mandated the communications agency Archibald and Abraham as well as Digital Immersion to take you to the heart of the industry.
In collaboration with the training centers, we launched a campaign of 6 immersive 360 ° videos. The aim of this campaign is to offer young people looking for training, to live a visual and sound experience, closer to reality and to the industry.
This first series of videos, highlighting the long-term industrial and technical trades, was made possible thanks to the help of six companies:
This campaign will also give rise, in the near future, to other videos and animations, always with the aim of making the new generations discover and raise awareness, to the professions that the Metallurgical Industries Group defends and promotes.
Discover our productions here.
The new edition of the French Tennis Open was held from May 22 to June 11, 2017.
Harmonic Inc specializes in video encoding, TiledMedia at the origin of Tiled Streaming Technology, and Digital Immersion, 360 ° video specialist, have been approached by France Television to make an excerpt from the qualifying round in 360 ° video.
The video was shot in 16K with a Sony A7S2 rig that allows the spectator to live an exclusive demo highlighting the dynamism, emotions, and game of the sportsmen in a very high quality of rendering.